The Need for Change in Apple TV

So, what’s behind my lack of enthusiasm this time?

The Plateau of Apple Technology

Apple’s M1 chips, which launched last year, were a remarkable achievement. In my recent four-month review of the impressive M1 MacBook Air, it was clear that Apple has dramatically shifted the narrative, leaving Intel in a state of shock.

Consequently, my disinterest isn’t directed at the Mac itself. I want to clarify that I believe we’re entering an exciting phase regarding future Macs, and I eagerly anticipate Apple’s next iMac, MacBook Pro, and that powerhouse Mac Pro.

Regarding the rest of their product range, I’ve previously mentioned that I feel we’ve hit a peak with the iPhone, and I believe the same holds true for the iPad and AirPods.

While I don’t have a straightforward answer for this conundrum, it’s evident that Apple is suffering from its own success. Particularly with the iPhone, consumers are always on the lookout for “the next big thing.” The challenge? It simply doesn’t exist. Innovations like the iPhone emerge once in a generation, leading to smaller updates to existing products. This is why Apple’s announcements—aside from the M1—often leave dedicated fans feeling underwhelmed.

The challenge remains: how can Apple generate excitement for their events when they often fall short of the rumors?

What to Expect Next Tuesday

Here’s my perspective on what we may see next Tuesday:

Third-Generation AirPods

AirPods are fantastic headphones, and the Pro version is even better. Although the AirPods Max carry a hefty price tag, they offer unparalleled joy for those willing to splurge.

Despite this, even the standard AirPods are relatively pricey, and I’ve discovered some genuinely compelling alternatives during my recent tests.

In terms of recent Apple innovations, I’d rank AirPods alongside the M1 chip as game-changers in the headphone market. I only wish they were more affordable for a broader audience.

If we do get an update to the entry-level AirPods next week, I hope it results in a drop in the prices of the first and second generations. That’s all I’m asking for, Tim—just a simple press release will do.

Concerns Surrounding AirTags

There’s something off about AirTags. I don’t believe it’s the hardware (though they might have been tricky to perfect); I suspect the narrative behind them needs clarification.

Apple is known for crafting a clear rationale for why a product exists, and AirTags might require this more than any other item in their lineup. These are tracking devices, reminiscent of those seen in spy films, where agents attach tiny beacons to track adversaries—or worse, devices used by criminals for nefarious purposes.

The narrative behind AirTags needs to be tight. Even if it is (and Apple certainly cannot afford negative headlines regarding privacy), I’m uncertain how AirTags would integrate into my life.

I jestingly mentioned on a recent podcast that I could only think of two practical uses for AirTags: tracking my dog when he mysteriously vanishes around the house and ensuring my pint is always the right one in a crowded bar.

But I’ve managed this long without needing such tracking.

The Future of AR Tech

Someone needs to clarify why I should feel excited about AR technology right now. To me, it feels like a distant reality. For it to achieve mass-market appeal, it must be completely unobtrusive, except for branding or design elements that make it appealing.

Until someone can convince me that Apple’s AR glasses will resemble regular eyewear, I view this as far-future technology—still not ready for prime time.

And as for VR headsets, while I understand the appeal for some, strapping what is essentially outdated technology to one’s face doesn’t seem to fit into Apple’s vision.

The Anticipated New iMacs

Now we’re getting somewhere. However, I doubt we’ll see any new Macs next week.

So keep dreaming; they’ll likely be revealed after WWDC in my opinion.