Chapter 1: The Fascination of Engaging Content

There are times when I find myself captivated by TED Talks or the TED Talks Daily series. The subjects presented are intriguing, ranging from robotics and sexuality to imagination, microdosing, and even the perplexing concept of Spermageddon. The speakers exude a vibrant energy that matches the stimulating content.

Now, picture this scenario: an economics professor with a rather mundane delivery hosts a podcast, engaging in discussions with brilliant and engaging individuals who deliver insights at a rapid pace.

How can such a podcast thrive?

The response is a clear and baffled, “I have no clue,” yet it undeniably does.

Since its inception in August 2020, "People I (Mostly) Admire" features University of Chicago economist Steven Levitt, co-author of the acclaimed "Freakonomics" series, as he interviews a diverse group of thinkers, researchers, government officials, authors, and the occasional celebrity.

In fact, Adweek recognized this podcast in 2021 during its third annual Podcast of the Year Awards, awarding it the title of Best Interview Podcast.

For those unfamiliar, Levitt is one half of the "Freakonomics" duo, collaborating with writer Steven Dubner. Together, they've made their mark in publishing, radio, and podcasting, with "Freakonomics" being an early innovator in the podcast realm, amassing a devoted audience.

In "People I (Mostly) Admire," co-author Steven Levitt takes the lead, conversing with some of the most unconventional and intriguing individuals.

As Levitt himself puts it, “The ideal guest for me is someone who’s not only extremely intelligent but also a bit unconventional. Someone who approaches life differently and isn’t concerned with public perception.”

With decades dedicated to the study of economics, Levitt has focused on peculiar behaviors in unusual contexts. Now, he brings that curiosity to his podcast, interviewing an eclectic mix of personalities—from actresses and athletes to authors and inventors.

This isn’t your average interview podcast. For starters, Levitt’s sharp intellect and probing questions encourage guests to provide deeper insights beyond standard responses and rehearsed comments. Additionally, his selection of guests prioritizes mental acuity and intense intellect over trivial celebrity gossip. Levitt aims not just to extract answers but to unearth understanding and clarity.

For instance, in his inaugural episode featuring Harvard psychologist and linguist Steven Pinker, Pinker candidly discusses the outrage he incites among people with opposing political views.

Levitt’s interviewing style is far from flashy; he maintains a steady tone and a patient rhythm, fostering discussions that unveil personal insights about his guests and the world we inhabit.

So, how has Steven Levitt managed to endure in the podcasting landscape for nearly four years?

Firstly, his guest lineup is exceptional—possibly akin to genetically enhanced intellect, reminiscent of Khan from Star Trek—capable of generating thoughts that stretch beyond our usual comprehension.

His episode on October 27, 2023, featuring data scientist Nate Silver, is a must-listen for any political enthusiast. Also, don't miss his March 1, 2024 episode with Charles Duhigg, author of "The Power of Habit," who discusses his new book, "Supercommunicators," aimed at enhancing communication skills. In this episode, Levitt openly shares how Duhigg's book helped him recognize his conversational shortcomings.

One of my personal favorite episodes dives into the complexities of the criminal justice system. Levitt interviews Clementine Jacoby, who transitioned from circus performer to nonprofit founder, working to reduce prison populations.

Levitt remarked on this episode, “Clementine Jacoby launched her nonprofit, Recidiviz, around the same time I started my RISC center at the University of Chicago. We’re both striving to reform criminal justice, and she’s achieving much more success than I am. I’m eager to learn how she’s made such rapid progress.”

For those who think that merely incarcerating more individuals will effectively curb crime, this episode offers a more thoughtful and ultimately productive perspective.

In many respects, Levitt resembles the academic counterpart of Lt. Columbo. He may not dazzle with charisma or verbal finesse, but his Columbo-like “just one more thing” approach and deceptively insightful inquiries ensure that guests remain guarded during their conversations.

If you prefer theatrical interviews laden with scientific pretenses and the selective use of easily obtainable data, you might lean towards those lengthy Joe Rogan episodes. However, if you value the rigor of scientific inquiry and prioritize data over bias, "People I (Mostly) Admire" with Steve Levitt is the podcast for you.

Chapter 2: Notable Episodes and Insights

In the episode "The One Thing Stephen Dubner Hasn't Quit," Levitt explores the enduring commitment and insights of his co-author, Steven Dubner, who shares his personal journey and the nuances of their collaboration.

In "UPDATE: What It Takes to Know Everything," Levitt delves into the pursuit of knowledge and understanding, emphasizing the importance of curiosity and inquiry in today’s complex world.